A segmented body and thin paddle tail allow the Scented PaddlerZ™ to be fished as twitch- or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted s...
ZMan brought the curly tail plastic back to life and into a new era with their 10X Tough, buoyant, super-soft and flexible ElaZtech construction. This gave new life to the curly tail, creating maxi...
The TT Enforcer Swimbaits are made and designed for fishos chasing BIG fish! We’ve all heard the saying big baits catch big fish, and this lure is no exception. With a big baitfish profile and a na...
The Fishcraft Dr Prawn is a unique soft plastic that looks just like a real prawn! The ultra realistic action perfectly imitates the kicks and flicks of a lifelike prawn that any estuary predato...
Fishcraft DR Flex Lure 90mm, designed to elevate your fishing experience. This innovative lure combines a stretchy soft plastic body with a durable titanium spine, ensuring maximum flexibility with...
The Marker 54 Glide Shrimp is engineered to glide forward like a real shrimp. The lure performs best with gentle rod tics and as many glide motions as possible in every cast. Slower is better - let...
The Heavy Hitter was designed here in Australia to stand up to our aggressive predators – now available in the 3 inch. Numerous body modifications during the testing phase of the Heavy Hitter have ...
Designed to resemble the usual suspects of baitfish found in any water body.
The Suspect is a slim bodied soft plastic baitfish imitation. Made with T.P.E. material The Suspect provides anglers wit...
The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators.
The Crush City Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed ...
The Creeper is a curl-tail grub with a difference. Easily one of the most popular shapes of soft plastics on the market the curl-tail grub is must for all anglers.
The Creeper takes the curl-tail g...
Elevate your lure game with the 2024 Release Berkley PowerBait Nessie Glide Bait Lure in a commanding 7-inch size. Designed for the angler who dares to target larger prey, this bait is a masterpiec...
3” – Quantity 7pc pack
Original Soft Baits 4” – Quantity 5pc pack
Original Soft Baits 4.5” – Quantity 5pc pack
The newest edition to the immensely popular Flash J series is the Flash J Grub from Fi...
This forked-tail jerk minnow takes the baitfish profile to the next level.
With inbuilt details and a forked-tail that quivers with the slightest amount of current or rod twitch, The Jerk will pro...
The Gulp! Salty Nipper is a super life-like saltwater yabby lure with pressure control surfaces on the pincer which give it a realistic swimming action whenever it’s moving forward in the water. T...
Fish can’t resist the Swimming Mullet’s ‘fat’ profile and flickering curl tail. Rigged with the appropriate Nitro jig and worked with the correct retrieve technique the Swimming Mullet kicks, flick...
The Berkley PowerBait Grub Lure draws in fish and makes them hold on for dear life! The PowerBait formula is proven to make fish hold on 18 times longer. This grub lure uses a thin tail material t...
Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of speeds allowing the Squid Vicious to be fished as a ...
The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back...
The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vi...
