Switcher Shrimp – The Only Shrimp That Swims to Survive
It flicks backwards. It glows. It catches.
The Switcher Shrimp is the most lifelike, versatile, and durable shrimp soft plastic ever ...
Discover the secret weapon of seasoned anglers - Dirty Tackle’s 120mm soft plastic prawn lures.
Say goodbye to bait for good, these durable prawns are built to last and deliver results trip after t...
Injected Core Technology (ICT) produces a lifelike baitfish internal profile while the outer Exo-Skin generates a hard-thumping paddle tail action. The result is a perfect looking baitfish profile ...
This forked-tail jerk minnow takes the baitfish profile to the next level.
With inbuilt details and a forked tail that quivers with the slightest amount of current or rod twitch, The Jerk will pro...
ZMan brought the curly tail plastic back to life and into a new era with their 10X Tough, buoyant, super-soft and flexible ElaZtech construction. This gave new life to the curly tail, creating maxi...
The Maniax Paddle Tail delivers a wobble and pulse like no other swimbait. Its unique body shape and precision detailing create an irresistible head roll and body wiggle at slow speeds making it d...
Unlock the ultimate fishing experience with the My Lure Box Barra Burner Lure – a versatile, Australian-built lure that’s designed to target trophy-sized barramundi and other native species. Engine...
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The Nomad Cobra Shad isn’t your average soft plastic - it’s a high-performance finesse bait built to trigger strikes when other lures just get ignored. Designed with flared cobra-style wings and a ...
Wingman – Your Finesse Jerkshad Wingman
Silent flick. Flash belly. Tail that reacts to everything.
The Wingman is a deadly finesse jerkshad that punches well above its weight. Designed to b...
Wingman – Your Finesse Jerkshad Wingman
Silent flick. Flash belly. Tail that reacts to everything.
The Wingman is a deadly finesse jerkshad that punches well above its weight. Designed to b...
Jerksquid – Hybrid Softbait Perfection
The lifelike squid that triggers bites on the pause.
Meet the Jerksquid, the world’s first true hybrid between a darting jerkshad and a lifelike squid...
The lifelike squid that triggers bites on the pause.
Meet the Jerksquid, the world’s first true hybrid between a darting jerkshad and a lifelike squid. Designed to mimic both the aggressive escape...
Wings on tail & top disruptor create extra actionTitan-RX Elastomer for max durabilityReactor–UV for glow and visibilityTracer Scent to trigger more bitesWeedless & jighead ready rigging sl...
Introducing the all-new S Tackle Rattle Minnow. this revolutionary Design has been inspired by our extremely effective Fish Tail Minnow and our Pad Tail Slim. With their very best characteristics c...
Elevate Your Swim Bait Game with the Berkley PowerBait CullShad Unleash Big Profile Drawing Power: The Berkley PowerBait CullShad redefines swim bait fishing, merging an enticing big profile with t...
The ultimate in soft plastic jerkbaits, the Flash J utilises an aluminium foil insert to replicate the flashes of minnow and excite predatory species.
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The Marker 54 Glide Prawn is engineered to glide forward like a real shrimp. The lure performs best with gentle rod tics and as many glide motions as possible in every cast. Slower is better - let ...
Combine the fish catching profile of a Jerkshad and the enticing tail action of a grub and you get the new Gulp Nemesis. Designed in Australia the Nemesis shape will become a legend on the Australi...
