Soft Plastics

from $16.95

Introducing the new range of Wilson Wild Shrimp Exposed. Built for anglers who want maximum action and reliability, this series delivers strength, balance, and performance straight out of the packe...

$12.99

from $15.95

$12.99

from $6.95

Introducing our new Weedless Wild Shrimps, available in 3.5, 5, 6, and 7 inch sizes. Designed for serious anglers, these soft plastics combine premium materials with smart engineering to help you s...

$49.95

These lures come pre-rigged different ways and are interchangeable with the rigging of other products in the My Lure Box range. They're dynamite on Barra, mangrove Jack, flathead and also offshore....

$15.50

Atomic Real Baitz are an incredible innovation from the Atomic stable. The key to this range is the life-like appearance, feel, and colour ways that resemble our most iconic bait species. We used 3...

$17.99

Sold Out

$16.99

The MMD Fat Skipper is an Aussie-inspired soft plastic lure made for the tough country! This 80mm paddle tail features a wide body roll and is best fished around heavy structure where other lur...

Sold Out

$29.99

Mimics a vulnerable Shrimp exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slowly to generate a thumping pulse. The body is made fro...

$11.99

Combine the fish catching profile of a Jerkshad and the enticing tail action of a grub and you get the new Gulp Nemesis. Designed in Australia the Nemesis shape will become a legend on the Australi...

from $10.99

The Atomic Plazos Prong is a unique shape designed right here in Australia. Available in a variety of sizes suitable for offshore down to estuary fishing, the lure can be cast and allowed to sink s...

from $11.99

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country and now will feature a range of four new vib...

$11.99

Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and B...

Sold Out

$18.99

Introducing the MMD Soft Prawn, an all-in-one soft plastic lure ready to land any prawn-loving fish. This pre-rigged lure looks just like the real deal, and is designed to mimic the flicks and kick...

$11.99

The BerkleyÂ® Gulp!Â® Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel and a fluid action that no fish will be able to resi...

$10.99

Rigging couldn{t be easier with a shallow hook channel along the centre line of the lure{s back guiding the worm hook into perfect rigging position while the angled and ribbed belly area allows ang...

from $11.99

With the added tail design, the legendary jerkshad profile now has an incredible fluid-like swimming action on the sink that comes to life with even the slightest of rod movements. Combine this wi...

$11.99

Minnow is a highly versatile bait shape that has proven to consistently attract fish in both fresh and saltwater environments worldwide. Its slender body and forked tail create a lifelike darting a...

$14.99

Hand poured, like all McArthy plastics, the Jerk Minnows are ideally rigged on a jighead where the angler can impart a darting action to the lure. Short, sharp rips of the rod tip give the Jerk Min...