An essential piece of fishing equipment that is often overlooked is the storage rod holder. They are great for keeping all your fishing rods and reels secured so they can’t be damaged. By holdin...
The Berkley Rod Holder is ideal for the boat or kayak, perfect for keeping your rods locked down. With tough polypropylene construction, and mounts on the side or top of gunnel - you can't go...
Adding a scent to your lure could be just what you need to get the fish firing on a slow day's fishing. Re-activate your soft plastics once they have been fished with by using the Gulp! Alive! Rech...
With the added tail design, the legendary jerkshad profile now has an incredible fluid-like swimming action on the sink that comes to life with even the slightest of rod movements.Combine this with...
The Berkley Gulp Gel Tube gives you the world’s leading fish attractant in a simple, easy-to-use 35ml tube. Each tube comes with 30 years of scientific research and development to help you catch fi...
The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country and now will feature a range of four new vib...
The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country and now will feature a range of four new vib...
Combine the fish catching profile of a Jerkshad and the enticing tail action of a grub and you get the new Gulp Nemesis. Designed in Australia the Nemesis shape will become a legend on the Australi...
Combine the fish catching profile of a Jerkshad and the enticing tail action of a grub and you get the new Gulp Nemesis. Designed in Australia the Nemesis shape will become a legend on the Australi...
The Berkley® Gulp!® Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel and a fluid action that no fish will be able to resist...
Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and B...
Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and B...
Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and B...
Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of speeds allowing the Squid Vicious to be fished as a ...
The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back a...
The Berkley Extra Large Barra Net is the ultimate large species landing net designed to subdue even the biggest brutes at the boat. Featuring an extra deep net and wide frame to handle large fish ...
Minnow is a highly versatile bait shape that has proven to consistently attract fish in both fresh and saltwater environments worldwide. Its slender body and forked tail create a lifelike darting a...
The Berkley Performance Vented Shirt Blue, crafted from 100% polyester, integrates advanced features for outdoor enthusiasts. Its design includes the moisture-wicking WICKDRI material and QUICKDRI ...
Elevate Your Swim Bait Game with the Berkley PowerBait CullShad Unleash Big Profile Drawing Power: The Berkley PowerBait CullShad redefines swim bait fishing, merging an enticing big profile with t...
The Berkley PowerBait Grub Lure draws in fish and makes them hold on for dear life! The PowerBait formula is proven to make fish hold on 18 times longer. This grub lure uses a thin tail material t...
